Aventura — Gamifying knowledge retention
Turning Ábaco’s passive digital encyclopedia into an active, game-driven learning experience.
Context & challenge
The challenge
Ábaco is a digital encyclopedia offering structured educational content across multiple categories. Its experience, though, was built around browsing and lookup — users came, consulted, and left, with little sustained interaction. To lift engagement and retention, we designed Aventura: a themed-trivia gamification layer that rewards active learning.
Objective
The objective
- Retention — increase repeat visits and time on platform.
- Content exploration — drive discovery through play.
- Immersive experience — where education and entertainment meet.
The solution
A trivia world built on Ábaco’s own content
A trivia system structured in modules of 10 questions, themed around Ábaco’s own content. The experience plays out over an illustrated world map, letting users explore different areas of knowledge as they progress. A global ranking adds recurring participation and a competitive edge.
Role & responsibilities
I led the UX and UI design end to end
Wireframing
Visual architecture and structure of the game experience.
Task & user flows
Interaction and navigation paths designed for usability.
UI design
A visual interface aligned with Ábaco’s identity — accessible and scalable.
Branding
Graphic elements and visual system for Aventura’s identity.
Process
From flows to wireframes
The proof of process behind the screens — mapping how players move through the experience, then translating those paths into structured, testable wireframes.
Task & user flows
Wireframes
Outcome & design goals
Designing for measurable impact
Aventura is a step toward making digital knowledge platforms genuinely interactive. The design was built around clear success criteria — measured through repeat play and progression through the trivia modules.
Stronger retention
More repeat visits, driven by modular, replayable trivia.
Longer time on platform
Play that keeps users exploring content for longer.
Deeper content connection
A real bond between users and what they learn.